How do you find the keywords for your market? Sure Oak’s SEO and keyword research expert Andres Aguero breaks down the process on this week’s podcast. Andres guides listeners from keyword discovery to filtering to clustering to optimization.
Andres Aguero is a high-level SEO with deep on-page knowledge. Coming from web development, he understands the technical details and combines them with broad strategies for successful keyword research here at Sure Oak. On this week’s episode, he breaks down the (sometimes overwhelming) process. From keyword discovery to keyword filtering to keyword clustering to site optimization, Andres guides listeners to the right keyword.
Starting Keyword Research
Andres says it straight: “If you don’t have keyword research done before a campaign or before starting a business, you’re setting yourself up for failure.”
Even niche markets can have 1000 keywords.
Using the right keywords is crucial to be found by your market amongst the noise. But, how do you find the right keywords for your website?
The first step is to prepare your research with these 3 questions:
Where are you targeting?
Who is your audience?
Who are your competitors?
With thoughtful answers to these questions, you will have a clear starting point for your keyword research.
Competitors are Key
Andres very wisely takes the Tony Robbins school of thought to marketing:
Find the people who are successful in your area and replicate their success.
Specifically, he advises selecting three high-performing competitors for three stages of your business:
A model for where you would like to be in the future
One for the medium term
A close competitor for near-term comparison
Your marketing budget may not be near your future model competitor, but their tactics and keywords may be useful models.
Competitor landing pages are the first review point for keywords. Enter competitor sites into Google Keyword Planner. This tool produces helpful ideas that are very relevant to your business.
Then, pull your keyword impression data from Google Search Console and Google Analytics. This is real impression data and is more reliable (especially from Search Console and not Google Analytics).
With all sets of keyword data:
Remove brand names
Remove unrelated or irrelevant keywords to your business
Then, with this smaller list, find search volume for each keyword. These tools are a “lifesaver for all SEOs.”
Continue reading: www.sureoak.com/keyword-analysis-optimization