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Tips on Online Marketing + CRM

Lars Helgeson, CEO and Founder of GreenRope, dives into the the Tech / CRM world. He sits down with Mark Lack to discuss online marketing, how important data is, how to collect leads and be productive with them, etc. Lars has been in the Internet marketing space since 2000, when he co-founded one of the world’s first email service providers, CoolerEmail.

GreenRope is the world’s first and only Business Operating System, a cloud-based platform that simplifies and consolidates a company’s sales, marketing, and operations. GreenRope currently provides technology solutions to over 3,000 companies worldwide.

Takeaways:
Never give up.
Perseverance is critical.
Test every hypothesis as much as you can but not get caught up in too much detail
Hire based on personality and culture match rather than education or resume.




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