Patrick Schwerdtfeger discusses his strategy of summarizing his book into a series of 300 marketing tips and releasing them as tweets on Twitter. He also introduced #hashtags and what they mean in the Twitter world. By providing value through insightful tweets, you can build a following and demonstrate your expertise in the public domain.
This video was recorded on August 15, 2009 in Berkeley, CA. It was part of a full-day workshop entitled Social Media Victories Real Businesses, Real Campaigns, Real Results which focused on how entrepreneurs, small business owners and self-employed service professionals can leverage Twitter, LinkedIn, Facebook and YouTube to grow their businesses.
Patrick is the author of Webify Your Business Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful Marketing in the 21st Century (2008). You can purchase the latest book on Amazon but you can also get it for free at the following website.
By subscribing, you will receive one chapter via email each week for a year. You should know that the book also includes 6 chapters that are not in the email course and the book also has a step-by-step action guide at the end of each chapter. The email course does not have those itemized to-do lists.
This video is about a simple but effective Twitter strategy. Anyone who has written a non-fiction book can summarize it into a series of tips or lessons and then release them as tweets on Twitter. Doing so introduces the book’s content to all the people using Twitter while providing them with a way to learn more about the book and potentially buying a copy.
Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America. He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy. Call 510-282-4115 to inquire about speaking fees and scheduling.
Patrick Schwerdtfeger, Champion of the Modern Entrepreneur
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