How to Build Unique Backlinks With Resource Page Link Building

Learn how to get powerful backlinks at scale using one of the easiest link building strategies in the book: resource page link building.
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Unique links are tough to build. It requires you to create backlinks from different websites rather than multiple links from the same websites. At Ahrefs, we call them “Referring Domains.”

In general, a link from a unique website will be more powerful than a second or third link from a blog that’s already linking to you.

Some skeptics believe that link building is “useless.” However, there are countless studies that suggest backlinks are one of Google’s #1 SEO ranking factors.

And it will likely continue to be important for your SEO strategy in 2019 if you want to rank on Google.

Resource page link building is a link building strategy that I highly recommend for beginners to SEO.

And even if you’re an SEO expert, you can still use this tactic to get links at scale.

So what is a “resource page” in the world of search engine optimization?

A typical resource page usually lists a bunch of links to helpful resources on a particular topic.

And the reason why it’s effective is because unlike a lot of other link building techniques, the intention behind these pages is literally to link to other resources.

So by reaching out to these pages with solid recommendations, you’re contributing to the purpose of that page.

Whereas, when you try to get editorial backlinks from a blog post, you need to do a little more convincing since their goal is to deliver their own information, rather than link to external resources.

This link building technique is a simple two-step process.

1. Find resource pages.
2. Send an email to the person in charge of that page with one or more recommendations from your site.

To find resource pages, you can do a Google search using Google advanced search operators. Here are a few examples:

inurl:links.html “your topic”
inurl:resources.html “your topic”
inurl:.com/resources intitle:”your topic”

After you’ve entered one of these queries in Google, you can use the Scraper for Chrome extension to get the top 100 Google search results.

You can use this custom XPath code in the scraper extension:
//div[@class=”srg”]/div/div/div/div/a/@href

Next, you can use a crawler like Screaming Frog + Ahrefs to get the SEO metrics on all of these URLs. It would be to your advantage to use your Ahrefs account so you can get metrics like Domain Rating and URL rating to get an understanding if these are pages are worth pursuing to get backlinks.

You can then use Excel or Google Sheets to speed up your backlink analysis and prospecting. A lot of tips and filters are shown in the video to make this very efficient.

Next, you can crawl the URLs of your final prospect list and download the external links on these websites.

From here, you can analyze their backlink profiles in bulk with Ahrefs’ Batch Analysis tool or individually in Site Explorer.

Just go to the backlinks report and type a footprint like “resources” in the include search box.

This will show you all the resource page backlinks that your competitors have gotten. You can then reach out to these websites and get your resources mentioned there too.

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