How To Do Keyword Research | Market Research SEO Competition Analysis

How To Do Keyword Research | Market Research SEO Competition Analysis

Click Here, ,market-research,seo competition,analysis.When it comes to doing market research, competition is usually your friend: it means that there is money to be made in a market. However when it comes to optimizing your site for the search engines it’s a slightly different story: you need to be able to take a look at the competition that’s out there and decide how good your chances are of ranking well for that keyword.
In this lesson we’re going to take a look at SEO Competition Analysis to assess whether optimizing for a specific keyword is worth your time.The first (and, far too often, only) trick that most affiliates try is to punch their keyword into the search engine to see how many results they get. Unfortunately, when many receive their 12,000,000 results back, they get discouraged, ditch that keyword and look for easier pickings.
However it may come as a surprise to you that this figure doesn’t mean a whole lot and you should take it with a grain of salt. The ‘number of search results’ is an estimated figure, and not all those 12,000,000 listings actually appear in the search results. Furthermore, most of these sites won’t have done any search engine optimization, so it’s pretty easy to beat them.
Instead, use this figure more as an indicator of whether there’s any activity in the market: if it’s super-low (say, under a million) it might indicate a lack of interest in that particular word – try whacking it into your keyword search volume tool to see how many people are searching on it and see if it confirms this theory.
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