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When it comes to doing market research, competition is usually your friend: it means that there is money to be made in a market. However when it comes to optimizing your site for the search engines it’s a slightly different story: you need to be able to take a look at the competition that’s out there and decide how good your chances are of ranking well for that keyword.
In this lesson we’re going to take a look at SEO Competition Analysis to assess whether optimizing for a specific keyword is worth your time.
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