Link Building 101 – How Improve Your Search Engine Rankings


During this week’s Open Source Marketer webinar we cover the essentials of link building to improve your search engine rankings. We tell you how you can use free tools to discover where your competitors are getting their website links and we show you how to determine which back links are worth pursuing and which are better off left alone. If being found in the search engines is a goal for your website, then you’ll want to watch this special session.

Talking Point:

+ Introduction – Min: 0:00
+ What We’ll Cover – Min: 3:54
+ Marketing Chart Review – Min: 5:59
+ Why Link Building – Min: 7:53
+ Keyword Research – Min: 14:52
+ Competitor Analysis – Min: 21:20
+ Market Samurai – Min: 25:10
+ Yahoo Site Explorer – Min: 35:43
+ SEO Quake – Min: 39:08
+ Link Evaluation Factors – Min: 42:18
+ Link Sources – Min: 45:11
+ Creating A Contact Form – Min: 55:00
+ Search Modifiers – Min: 55:42
+ Recommended Actions – Min: 59:48
+ Questions – Min: 1:08:10

Recommended Resources:

Market Samurai – Competitor Analysis

Yahoo Site Search – Inbound Link Discovery

SEO Quake – Browser Plugin


SEO for Chrome Browser Plugin

Link Building Guide

Google Webmaster Guidelines

Google Search Modifiers

Subscribe to the Open Source Marketer channel and be sure to check out the rest of our videos.

Chaz & Toff

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