The Content Buzz Link Building Manager is designed to manage multiple ‘backlinking’ campaigns.
In our Online world, links serve two vital functions for marketers.
A well constructed ‘link’ attracts the attention of your prospects, and encourages them to discover more about what you have to say, driving traffic to your offers.
In the ‘all seeing’ eyes of Google, a link always is, always has been and always will be ‘a vote’ for one of your Videos, blogs or any other of your web properties, from a story on Digg to an image on Flickr. So if Google sees that 50 people have bookmarked one of your videos on YouTube or Viddler, it is very likely to rank you higher in their search results than similar content with zero links.
Social Bookmarking and RSS Aggregation are both built on the concept of ‘favourites’. The bookmarking sites are where you can save the links to your favourite webpages online. RSS aggregators, similarly, are where you can save your favourite RSS feeds online. They both publish the title, description, link and tags of each piece of content that you submit.
Social Bookmarking has long been an extremely powerful strategy used by marketers to: Gain Visibility for Your Business Online, Achieve Top Search Engine Rankings for Your Targeted Keywords, Attract Highly Motivated Prospects to Your Offers and to Brand Yourself or your Business. The biggest problem that marketers have had with traditional Social Bookmarking software, is that the submissions, even though they could have multiple accounts, were always from the same IP address which could easily be picked up by the individual sites and Google. This really diluted the desired effect. It was also necessary to mix up your own bookmarks with those of others, so that the account didn’t look like complete spam. This obviously was very time consuming.
More recently, RSS Aggregators have gained prominence in the savvy online marketers’ bag of link building tools. Basically, they accept your favourite RSS feeds, and then each time the feed is updated (i.e. you add more content), the aggregator sites automatically publish them for Google and your prospects to find.
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